Work Samples and Case Studies
Work Samples
Through strategy, analysis and creativity, I led our marketing, communications and membership teams to achieve the organization’s strategic and financial goals. More details can be found in the following case studies and examples.
Rebrand
I led the rebranding project for the Arizona Society of CPAs. This included market research, vendor management, messaging and branch launch.
Brand Champions
We recruited passionate members to be our ambassadors to encourage CPAs to become members and influence students to choose accounting.
Online Community
We developed an online community where CPAs could connect with their peers to solve client issues and share knowledge.
Business Development
I built relationships with vendors who were interested in reaching CPAs and increased our non-dues revenue through sponsorship and advertising programs.
Writing Samples
Read articles and blog posts I wrote about an award recipient, introverts and other business topics.
Leadership
I am an inclusive leader who empowers her team to be innovative and creative.
